Bath And Body Works

Bath And Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles, accessories and just recently hair care products.

Bath/Body Is Still An Enigma

Bath/body is still an enigma

NEW YORK -- The bath category continues to puzzle as retailers and suppliers try to figure out a formula for success.

To be sure, there are segments that are doing very well indeed. According to Information Resources Inc. (IRI), a number of body washes geared to men--particularly very young men--have turned in double-digit sales growth.

Unilever's Axe brand became the second-best-selling brand in IRI's liquid non-hand-soap segment, soaring nearly 54% (based on sales through food, drug and discount stores for the 52 weeks ended January 28). Old Spice High Endurance and Old Spice Red Zone from Procter & Gamble Co. also grew at a double-digit pace.

Suppliers continue to introduce items to revitalize the bath section. For example, Advanced Beauty Systems Inc. has debuted Dr. Teal's Epsom Salt Soaking Solution, which combines the benefits of epsom salts with the essential oil of eucalyptus, spearmint and lavender.

Among other benefits, the magnesium in epsom salts raises serotonin levels, helping to ease tension and facilitate relaxation.

Canus Vermont LLC, meanwhile, has enhanced its Goats Milk Soap and Goats Milk Lotion lines with items containing orchid oil and calendula oil from the marigold plant. Orchid oil is a plant lipid recognized for its skin moisturizing properties, while calendula oil, another lipid, is known for its antioxidant and emollient properties that help hydrate skin and keep it from feeling dry and uncomfortable.

COPYRIGHT 2007 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning

Article Source: View


Post a Comment


Recent Posts

Recent Comments